![]() ![]() The CEO of DAZN Group, Shay Segev said "we couldn't be prouder to build on our commitment to increase the visibility of women's football by becoming the new global broadcaster for LPFF. ![]() Nearly half of those, 1.6 million views, were from Spain. This represented an increase in viewership of 56% compared to the previous year's final. Last season's UEFA Women's Champions League final between FC Barcelona and Olympique Lyon had a live audience of 3.6 million people worldwide, including broadcasts on DAZN, the DAZN YouTube channel and eleven free-to-air channels in Europe. In addition to live matches, fans around the world will be able to enjoy highlights and analysis of each match in the Spanish league, pre-and post-game interviews and much more. In contrast to the inconsistent and often geo-blocked streams of women's soccer in many countries, viewers around the world were won over by the high-quality production values of DAZN's soccer coverage last season. (Photo by Jose Breton/Pics Action/NurPhoto via Getty Images) NurPhoto via Getty Images Montpellier at Estadi Johan Cruyff on Augin Barcelona, Spain. Lucy Bronze of Barcelona after the Womens Joan Gamper Trophy match between FC Barcelona and. Those fans will now instead be able to watch Lucy Bronze and Keira Walsh - who is said to have moved this week from Manchester City in the sport's first $500,000 transfer making her the most expensive player in the world - making their debuts away to local rivals FC Levante Las Planas on Sunday afternoon. However, all of the first round of matches were today postponed as a mark of respect for Her Majesty Queen Elizabeth II who passed away yesterday afternoon. This weekend was also supposed to the much-anticipated launch of the new English Barclays FA Women's Super League season. We’re comfortable with how we will approach converting this engaged audience after season two." "There are many things that make a property commercially viable at DAZN, and the acquisition and retention of subscribers is certainly one metric. ![]() Speaking to me in May, the company's Vice-President Katie Smith told me she was confident DAZN Group could turn viewers into subscribers. Over half of all viewers of Champions League matches last season were in the 18-34 age group illustrating the potential of women's soccer as a growth market. Even ahead of this rights deal, Spain was number one on the list of markets watching UEFA Women's Champions League matches on the DAZN YouTube channel and number two, behind Germany, of those tuning in on the DAZN platform. ![]()
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